Episode 9
Looking Outside market research: Jamin Brazil, co-founder & CEO HubUX
In Episode 9 of Looking Outside we discuss the evolving expectations of market research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.
Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities.
As a voice of influence in the industry, Jamin also speaks to the importance of finding the ‘one Jamin’ by building consistency and removing the ego. As he says, it’s about (really) listening and being humble.
Jamin also shares how he continues to push himself to learn, through active adoption of hobbies that take him into uncomfortable spaces.
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To look beyond the familiar, Jamin takes on a hobby in an area that he’s less comfortable in, and actively participates in that so he’s learning by doing. Right now that’s in the crypto world of Coinbase and OpenSea.
Check out Jamin’s Happy Market Research podcast.
Hear the episode Jo Lepore appeared on.
And listen to the episode referenced here with Edwin Wong on communities.
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Jamin is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending.
As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000.
Today, Jamin is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast.
Connect with Jamin on LinkedIn and Twitter. See more on HuUX https://hubux.com/, and take a listen to the Happy Market Research podcast https://happymr.com.
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Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley.
Find out more about Jo & Looking Outside at www.looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).
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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY and Neon Beach music features in Episode 9, via Soundstripe.
