Episode 10

Looking Outside storytelling: Dr Belinda Calderone, Philanthropic Proposals Manager Monash University

Published on: 26th April, 2022

In Episode 10 of Looking Outside we traverse the past and present of storytelling with educator, scholar, and my good friend from Australia, Dr Belinda Calderone, Philanthropic Proposals Manager at Monash University.

Belinda shares her learnings in creating a compelling case for change through human focused storytelling. As well as the pitfalls of storytelling, where a clear start and end is missing (fairly common!) or not walking forward along the story path.

Having researched fairy tales as part of her Literary doctorate, Belinda debunks the idea of the pure story and explains the role of sociohistorical cycles in storytelling.

Belinda and Jo also discuss the importance of being open to hearing diverse stories and the power of community for idea generation.

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To look beyond the familiar, Belinda takes herself outside of her profession with poetry writing as “the rules of poetry are so much looser”. She actively pulls that creative expression into her writing at work to push the boundaries of her proposals.

Belinda’s favorite author is Margaret Atwood, and her favorite story is Cat’s Eye.

You can also check out the first story ever written, The Epic of Gilgamesh, mentioned by Belinda.

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Belinda is Philanthropic Proposals Manager at Monash University in Melbourne, Australia. With a background in academia, Dr Belinda Calderone holds a doctorate in Literary Studies from Monash University, has published scholarly works and spoken at conferences about the origins of the fairy tale genre, and has taught literature at several universities. Today, she’s focused on making a positive community impact. As Monash University's Philanthropic Proposals Manager, Belinda works with academics with socially impactful projects and helps them to craft the story of their research to inspire support from passionate philanthropists.

Connect with Belinda on LinkedIn.

Find out more about Monash’s Universities philanthropic program designed to change the world through life-saving discoveries, accessible education, breakthrough research and vibrant communities.

See how Philanthropic campaigns work.

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Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley.

Find out more about Jo & Looking Outside at www.looking-outside.com.

Connect with Jo and join the Looking Outside community on LinkedIn.

Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).

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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.

OBOY and Echobody music features in Episode 10.

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About the Podcast

Looking Outside
Fresh perspectives on familiar topics.
A podcast featuring conversations with influential and original thinkers from a wide range of fields, offering a fresh perspective on familiar topics. Hosted by futurist and marketer Jo Lepore.

About your host

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Joanna Lepore

Joanna Lepore is Global Associate Director at Mars Wrigley. She leads foresight for the North American market. An experienced CPG innovator, Joanna is an advocate for collaboration and curious (but critical) thinking.