Episode 82

Media we create and consume is becoming synthetic. Who is this for? - Copenhagen Institute for Futures Studies

Published on: 12th August, 2025

This podcast was not read by synthetic AI generated replicas … although it could be. Live from the Copenhagen Institute for Futures Studies in Denmark, together with three trained communications professionals, we discuss the future of their field. If there even is one.

FARSIGHT podcast host and Head of Publications at the CIFS Casper Skovgaard Petersen, Head of Communications Toke Hanghøj and new CIFS partner, and host Jo Lepore discuss the synthetification of what we create and what we consume.

Technology is rapidly upending the traditional media industry. As this happens, we see literacy rates declining and the increasing ease of outsourcing writing and thinking.

So too, all of this influences the stories we create and tell about the future. Whether we paint visions as warning for where our vices may take us, or as a mirror to reflect back what parts of humanity we do not want to lose. And of course, there are lessons in looking back at the past and the stories we told each other that no longer hold true.

----------

More:

----------

⭐ Follow & rate the show - it makes a difference!

----------

Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.

All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.

All Episodes Previous Episode

Listen for free

Show artwork for Looking Outside

About the Podcast

Looking Outside
Fresh perspectives on familiar topics.
Exploring fresh takes on familiar business topics. Featuring conversations with original thinkers from a wide range of fields. Hosted by futurist and strategist Jo Lepore.

About your host

Profile picture for Joanna Lepore

Joanna Lepore

Joanna Lepore is a global foresight strategist.