Episode 98

Innovation at any cost | Business Brief

Published on: 10th March, 2026

When a market is stalling in innovation, an enchanting charismatic leaders selling a bold, crazy idea can be tempting. Is it, then, more important that the idea is visionary, or that it's attainable? In this Business Brief, Jo reflects on the fine line between bold innovation and unethical ambition, and why business leaders must stay vigilant about the dark patterns that distort progress.

Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore.

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Learn more:

  1. Looking Outside podcast www.looking-outside.com
  2. Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
  3. Watch this Business Brief on YouTube

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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.

All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

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About the Podcast

Looking Outside
Fresh perspectives on familiar topics, in business and beyond.
Exploring fresh takes on familiar business topics. Hosted by corporate futurist and strategist Jo Lepore.

About your host

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Joanna Lepore

Joanna Lepore is a global foresight strategist.