Teaching Marketing: Radhika Zaveri, marketing professor

Being a marketer today is challenging enough, just imagine what it’s like for the next generation of brand leaders coming in to study marketing. On this episode of Looking Outside we explore the mindset and skills that future brand leaders are considering, with Professor of Practice at SMU Cox School of Business, Radhika Zaveri. With over 20 years experience leading billion dollar brands at some of the world’s leading organizations, Radhika brings a wealth of wisdom to her marketing students. But some of the most critical lessons she is teaching them may be surprising. While Radhika says the foundations of marketing haven’t changed, what is often overlooked is an ability to build relationships, tell your own story to corporate stakeholders and accept the responsibility of always serving the customer. Lessons aren’t just for the classroom, says Radhika. It’s when we become life-long learners that we serendipitously create new pathways to success, well and truly after school is out.

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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.

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