Episode 63

Looking Outside Humor: Tom Fishburne, Marketoonist

Published on: 13th November, 2024

On this episode of Looking Outside, we’re exploring the role of humor in business. Whether it’s silly doodles, clever cartoons, or gentle jokes, giving and having the permission to laugh at ourselves, at our industry, and at our field of expertise can elevate corporate culture. Sharing how he does this every day, with over 200 corporate clients, is world-leading marketing cartoonist, Marketoonist and author of Your Ad Ignored Here, Tom Fishburne. Tom shares how provoking a laugh, and encouraging people to not take themselves too seriously in business, sets a new tone for corporate culture that elevates how people work together.

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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.

All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2024. Theme song by Azteca X.

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About the Podcast

Looking Outside
Fresh perspectives on familiar topics.
A podcast featuring conversations with influential and original thinkers from a wide range of fields, offering a fresh perspective on familiar topics. Hosted by futurist and marketer Jo Lepore.

About your host

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Joanna Lepore

Joanna Lepore is Global Associate Director at Mars Wrigley. She leads foresight for the North American market. An experienced CPG innovator, Joanna is an advocate for collaboration and curious (but critical) thinking.