Looking Outside rethinking: Tom Goodwin, Co-Founder, All We Have Is Now

Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation.

As someone who proclaims to ‘profoundly not give a shit’, and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives.

Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense’ business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right.

Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it.

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To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective.

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Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy. 

Tom hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.

He is the author of Digital Darwinism, a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries. 

Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. 

Find out more about Tom at www.tomgoodwin.co & follow him on LinkedIn /tomfgoodwin.

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Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley.

Find out more about Jo & Looking Outside at www.looking-outside.com.

Connect with Jo and join the Looking Outside community on LinkedIn.

Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).

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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.

OBOY and Mikey Geiger music features in Episode 13.